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Data Strategy · Credibility 50/100 · · 2 min read

Data Strategy Briefing — November 9, 2023

The European Parliament formally adopted the Data Act, locking in new rules on connected-product data access, SME contract fairness, and interoperability ahead of publication.

Executive briefing: On 9 November 2023 Members of the European Parliament approved the Data Act, clearing one of the final hurdles before publication and setting the stage for sweeping data-sharing, switching, and contract fairness obligations.

Key data governance checkpoints

  • Legislative confirmation. Translate the adopted text into programme plans that align product telemetry mapping, trade secret protections, and consent mechanics with Articles 4–15.
  • SME fairness readiness. Audit B2B agreements for unilateral access restrictions, disproportionate liability, or termination clauses that will be unenforceable.
  • Cloud portability. Baseline switching friction, exit fees, and interoperability gaps to meet Chapter VI obligations once the application window opens.

Operational priorities

  • Translation tracking. Monitor the Official Journal publication for definitive timelines and consolidate multilingual summaries for business units across the EU.
  • Risk quantification. Update enterprise risk registers with expected enforcement start dates, penalty ranges, and national competent authority oversight models.
  • Data sharing governance. Stand up access request workflows, including authentication, trade secret masking, and secure delivery channels.

Enablement moves

  • Host enablement sessions explaining differences between Data Governance Act permissions and the newly adopted Data Act obligations.
  • Design change-management packs for customer-facing teams on how data access and compensation discussions will evolve.

Sources

Zeph Tech works with EU and global enterprises to operationalise Data Act adoption programmes that balance innovation with regulatory compliance.

  • EU regulation
  • Data governance
  • Data portability
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